PHOX IS A WATER FILTRATION PRODUCT THAT REMOVES THE NASTIES FROM OUR TAP WATER WHILE ADDING IN ESSENTIAL ELECTROLYTES AND MAKING THE WATER AN ANTIOXIDANT. WE ARE HERE TO HELP PEOPLE BIN THEIR BOTTLED WATER HABIT TO BENEFIT THE EARTH.
WHAT WAS YOUR BIGGEST CHALLENGE AS A START-UP?
Dealing with times of stagnation really hurt. In our first year we sold out of stock four times. When there’s nothing to sell there’s no money coming in, only going out. Waking up and realising there’s nothing you can do that day to drive the business forward instantly is depressing.
A GROWTH MINDSET IS
…understanding your limits and knowing you can change them.
ENTREPRENEURIAL SPARK IS
…a space full of likeminded, ambitious and extremely interesting people who would rather talk business than the weather.
THE BEST THING ABOUT BEING AN ENTREPRENEUR IS
…being in control of your destiny and having no one else to blame.
THE ONE THING I’VE LEARNT IS
…your comfort zone isn’t static and can be moved with practice.